If you are a fitness influencer on YouTube or you want to make a living as one then this article is for you!
Today´s media world “happens” online and people are relying more and more on other people, specifically, on what you may know as influencers.
Now, if you are in the fitness industry then you already know is getting tough to be recognized as a top content creator, so I want to give a few different ways you can make a full-time income from your passion asap.
Let´s start!
1. Sponsorship Deals
One of the first, and most profitable ways, creators think they would make a ton of money is by negotiating a deal with a BIG brand, and they are right!
If you aim to have a large following that you can promote to and build your engagement as well as your numbers then chances are that you are going to get a sweet deal in the near future.
Now, what you should actually do if you even want to have the opportunity of landing one of those amazing sponsorship deals you´ve probably heard of then you NEED to focus on delivering great content first, and worry about that later.
Here´s how to simplify getting proper sponsors:
- Famebit – One of the first places you can look into is Famebit. As it´s the official YouTube platform to work with brands as a content creator you can easily use it to get amazing deals with some of the biggest brands in your industry without even having to actually contact them.
- Inzpire.me – Probably the second most used option for top influencers to get sponsors. I would highly suggest you check it out as it´ll provide you with more options and you´ll have a better sense of what is possible for you as a content creator.
- Heepsy – On the other hand of the equation there is Heepsy, a platform (run by an artificial intelligence software) that automatically collects data from upcoming influencers from all social media and categorizes their expertise as well as audience size and engagement for brands to be able to find you easily.
- Direct contact – Finally, you can directly contact sponsors or brands that you want to work with or promote. Now, in order to do that you have to know what your numbers are, meaning the number of views you get per month, your audience retention rate, average watch time, etc. Why? Because they´ll ask for that! and what better way to make a good first impression than to be prepared.
2. The Pro Affiliate
You should try to become a pro afffiliate…
What do I mean by that?
I mean that you won´t be just placing affiliate links here and there but you´ll ONLY place links for exclusive offers you attained by directly contacting the manufacturer/owner of such product or service.
Why?
Well, if you consider how many other YouTubers can offer the exact same product there´s an increasing level of competition towards getting sales so…
…the best way to take advantage
That way, you´ll not only get more sales and a higher conversion rate but you´ll also get the appreciation from your subscribers and potential customers.
Now, although it might seem like a hard task it is not, you can find that there´s more and more creators that are able to pull this off quite easily.
3. ¡Go Physical!
No, I don´t mean you should start doing push-ups on your videos because chances are that you already are, what I mean is that you should consider selling physical products.
Although digital products are a fantastic force of “nature” if you are in the fitness industry one of the most profitable sources of income is through physical products.
People want to be able to actually “see” results and feel how they improve on their workout routines, how much weight they´ve lost, or how many pounds of muscle they´ve gained.
So, the best way to increase your income significantly is to find how YOU can provide more value or a better product/service than what exists already and sell it on your channel, site, social media posts, etc.
Try to find unique and/or more original products that people won´t find for themeselves just by typing on Amazon, here´s how: DO-YOUR-RESEARCH.
4. Adsense Money
Finally… Adsense!
Although you might have heard this a zillion times let me say it again, you can make money from allowing ads to appear on your videos.
Now, what I want to give you are a few different ways you can get MORE out of the Adsense program in order to take full advantage of your content and earn as a top YouTuber.
Here´s exactly how:
- Make longer videos – First off, making 10+ minute videos will directly result in ad revenue as you´ll be able to easily double or triple your ad revenue by putting more ads on your videos. Probably the easiest and quickest fix you can make when you are starting out.
- Be aware of audience retention – The second step towards increasing Adsense money is to be aware of your audience retention numbers. Immediately after you start putting more ads on your videos you should control how your numbers are displaying, for how long people still watch your video, exactly where should you put your ads on, etc.
TiP! You can get some ideas from watching other YouTubers, for example, Peter Mckinnon, who has a HUGE following does this pretty well.
- Let YouTube do the work – Finally, although making a few adjustemnts yourself it is the best way to increase your Ads profitability you won´t make a dime if you don´t make your job to monitor daily your progress and how it affects your view count. At first, it´ll be better to let YouTube do the work for you, let Ads on default mode until you´re a fully aware of the ins and outs of ad placements and YouTube analytics.
5. Start Small
Fitness influencers on YouTube start small.
In order to get to the top you HAVE TO start somewhere, and the most effective road to success on YouTube is on focusing on a small part of your niche and expand from there.
If you make your videos all about fitness and you try to cover dieting, a few different workout routines, how to gain more muscle, all at once you´ll end up nowhere.
You NEED to focus on one small topic/interest so that your first subs can easily decide whether to choose your channel or not.
For example, you could talk about only about cardio exercises at first, build your reputation around that, make in-depth videos around that topic and try to cover what´s not being said on other videos.
Once you´ve established your authority in one topic you can move on to the next. Eventually, you´ll be able to talk about fitness in general and reach for tougher keywords.
Although this is not a direct way of making money is something that certainly impacts how long it´ll take you to make enough money for you to live on.
Social Branding
Another KEY aspect that will affect how fast and how much you´ll be able to grow is whether you invest enough time or not creating content for your social media followers.
Now, you might think, it is crazy to make one or two high-quality videos while at the same time you are trying to keep up with your Instagram stories, answering your video´s comment section, and your facebook page, right?
Well, let me tell how you can do all that and MORE without breaking a sweat.
Create-Micro-Content!
Here´s how:
Divide your long-form content, your video vlog, your tutorial video, or whatever it is, in smaller pieces of content you can easily optimize and upload to your social media accounts. That´s it!
Related Questions
How to make money as a small fitness YouTuber? Although most of these methods will work chances are that the most effectives ones for a smaller channel are those focused on product or service selling. Whether is through an affiliate link or your product (even if it´s cheap) you have a better chance to create a substancial stream of income by selling than by ads or sponsoring brands in your videos when your numbers are low.
How to become a fitness youtube influencer? The answer is actually quite simple: WORK! You can´t expect much to happen if you don´t put in the necessary hours to get noticed on today´s online world, and it´s only going to get tougher. Think about it, it takes work to notice what it´s lacking in the industry right now and how you can take advantage