▷ Is Video Production That Important On YouTube? (2021 Update)

A good example of video “quality” to the max, (YouTube channel ideas for guys).

Although there are many YouTubers that would say you don´t need any fancy gear to get started I´m not one of them.

You and I know it is not 2014 anymore, and videos are only getting better and better in terms of gear equipment and production value, so… what can you do?

THAT is what I´m going to talk about on this post, so let´s begin!

What Does YouTube Say?

Firt off, lets start with the official approach to video production.

If you go to Creators Academy and begin to go through the courses that have been created for newer YouTubers you´ll find that most of the process about making a video involves a lot of previous (and afterwards) work that does not involve, at all, a costly video production set up.

In fact.

YouTube states that things like creating great content for your fans, growing a community of like-minded people, and aiming for long-term success on the platform should be prioritized over any fancy camera.

If you browse through the catalog and take some of the courses you´ll find there you can see it yourself:

For example, when it comes to creating great content they put a lot of focus on creativity, planning, finding your niche, and simply shooting on your mobile device rather than lighting and the resolution of your camera.

Take a look:

So, as you see, there are a few things that are much more improtant than just your background and how sharp your image actually is.

Content is still King, and it possibly always be, so if you can create something that helps people out, educates them, informs, or simply entertains you can succeed on YouTube. Period.

There is not much than that to it.

Now, if you really want to get after it, then make sure to focus on the creative process of your videos, writing a nice script, targeting your audience, being relatable, asking the audience to submit ideas for future videos, and things like that.

The bottom line?

No, video production it´s not that important, however, there are a few things you might want to look into if you want to make better videos with high-quality content and without losing video production value.

Professional Video On a Budget!

Okay, now you know that video production is actually not that important, however, there are minimum requirements when it comes to recording a YouTube video.

For example, there is one truth most content creators say on their videos and that is:

“most people can forgive poor video quality, but they won´t tolerate bad audio” – Sean Canell (Think Media).

So, chances are you have a phone or you can borrow one, and since most phone nowadays have great cameras built-in them, you can pretty much start recording right away.

Now.

The ONLY thing I would encourage you to do is to grab your headphones and attach it however you can to your t-shirt so that you can speak directly into the mic and obtain much better audio quality.

So, if you are on a budget but you still want to look sharp on your videos then here´s what you can do:

Use natural light by filming outside or simply recording your videos near the biggest window you can find. Sunlight is the best source of light you can get as it is at 5600 Klevin, which gives the perfect neutral white balance to your shots.
Learn to use your phone and grab those headphones to record audio, don´t use the built-in mic of your phone as it will capture too much nosie and it will sound really bad. Invest in a lapel mic if you can, there are super cheap yet quality options.
Finally, try to clean up your room if you choose to film in there, you don´t want to distract your audience from YOU and what you have to say to the world.

There you go, you´ve covered all the four basics of video production, camera, sound, light, and background.

Now, you just need to get started, shoot, and begin the editing process to polish the final product!

Pro Editing Tips & Tricks

Although B-rolls are super important you´ve probably heard all about them, and it is key that you shoot b-roll footage or that you have available b-roll shots to use for your videos.

That bein said, there are a few common cuts and gimmicks you can do in post-production, with pretty much any software, to create an engaging piece of contet your viewers will love.

Here are three simple ways you can create a compelling videos your fans will want to watch right until the end.

Master Jump Cuts

One of the simplest yet most effective ways to make your videos look more professional without being a professional yourself is by adding tons of jump cuts.

Check out this video:

So, you don´t need to know a lot about editing, you just have to JUMP!

Learn To J-Cut

It is simply leading into the next scene with the audio. You can do that in post-production in a matter of seconds and create an awesome effect that keeps people attention without them realizing it.

You can use it with b-roll in order to transition from one shot to the next, or back and forth with your talking head clips.

You´ll find it´s much common than you think, watch a few tutorials and learn how to properly use it.

The Montage

Another great way to make engaging scene on your videos is to use a montage.

They are generally a fast motion set of video clips where you show how you´ve prepared for something, maybe a morning routine video, a montage of how you work on your videos, how you built something, and those sort of sequences.

So, if you want to how you make any sort of big change then making a montage is a great way to show it!

Follow Top Creators

if you take the time to do some research and see with your own two eyes how others got started you can get inspired by their stories and make your own!

You´ll find tons of other creators that made really awful first videos when they first got started on YouTube, there are almost no exceptions to this.

In fact.

You can easily find YouTubers that have begun their journey not so long ago and still found success in a matter of months of creating content consistently.

Watching the first video some of the top creators in any given niche made has been one of my obsessions when I look to get inspired and humble whenever I don´t feel like not recording a video.

You can get a ton of great ideas for your videos from other creators, get motivation, and see how others make it work by covering the number one fundamental aspect of online content: which is, providing value.

The best part?

As long as you create meaningful, helpful, content that people can use and/or get value from you won´t need to worry about your video set up or the overall quality of your footage.

Master Mobile Shooting

Last but not least, you MUST learn more about shooting footage with your mobile device.

Whether you have the latest iPhone or not, it doesn´t really matter, you should learn about the apps that might give you an edge on every clip you record, what are the common specificacions you should consider to make a better shot, etc.

There are tons of great tutorials online that can easily can help your phone shooting skills to make them much better.

Here´s a good example:

That being said, if you want to take things to the next level then you should consider investing in a few things along the way.

You can find really affordable accesories that can make your phone shooting look much more professional.

The Digital Hustler

Is Video Production That Important On YouTube?